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Best SEO Tools For 2018 Recommended By Industry Experts
The Top SEO tools based upon recommendations
#1: SEMrush – (17 recommendations)
#2: Screaming Frog – (10 recommendations)
#3: Google Search Console and Moz tied with– (9 recommendations)
#4: Ahrefs – (8 recommendations)
#5: Majestic SEO and BuzzSumo tied with- (4 recommendations)
Apart from these top 5 SEO tools, good responses have been received for the below tools also-
Searchmetrics and Google Analytics.
Best SEO Tools Discovered By 37 SEO Experts
1. Rand Fishkin – Wizard of Moz (Twitter)

2. Neil Patel – Founder of KISSMetrics, CrazyEgg and QuickSprout (Twitter)

3. Derek Edmont – Managing Partner & Director of Marketing Strategy at komarketing (Twitter)

- Übersuggest – It’s a free alternative to google keyword planner, providing keyword ideas organized alphabetically and visually based on preference.
- Seobook’s Rank Checker – This tool allows people to check and export target keyword rankings in Google and Yahoo! search results.
- Pingdom Website Speed Tool – Pingdom website speed tool is a free tool that helps people to identify issues in load times for a website.
4. Lisa Buyer – Author of social PR secrets and the editor of social PR chat (Twitter)

5. Erik Emanuelli – From NoPassiveIncome (Twitter)
6. Gabriel Weinberg – CEO & Founder of DuckDuckGo (Twitter)

- only Moz
7. Dan Sharp – Founder of Screaming Frog (Twitter)

8. Gabriella Sannino – Co-founder and the senior project manager at Level343 (Twitter)

- HootSuite
- SEMrush
- The Google Pack –Google Adwords, Google Search Console and Google Analyticspack a powerful punch for creating strong SEO campaigns.
9. Jordan Kasteler– Digital Marketing Consultant at jordankasteler (Twitter)

10. Matthew Capala – Founder and Managing Director at Alphametic & Search decoder, Author of “SEO Like I’m 5” (Twitter)

- Keyword Planner– Google’s keyword planner tool is a must-have in my keyword research toolbox. I use this tool primarily to discover search terms that are generating enough search volumes on Google to be worth targeting. I also use this tool to get more synonyms and variations of the niche keywords I am researching.
- SEMRush– SEMRush offers a lot of free features every SEO should appreciate. I use SEMRush to analyze the competitive landscape on search terms I am looking to target in my SEO strategy. I also use SEMRush to track keyword ranking performance of my clients’ websites and those of their competitors.
- Open Site Explorer– Use Open Site Explorer to identify link building opportunities. Research backlinks, identify top pages, view social activity, and analyze anchor text.
11. Marcus Miller – Head of SEO & PPC at Bowler Hat (Twitter)

- Übersuggest – am a big fan of Übersuggest for keyword research. It just saves us so much time and tends to provide a lot more data than doing this manually or using the severely limited Google Keyword Planner. I am also growing ever more fond of Answer the Public for more keyword and topic ideas for content marketing.
- Screaming Frog– I just love screaming frog. It is a search geeks wet dream. Screaming Frog gives us a search engines view on how the site is hung together. Using the data here with data from other tools like Search Console and Google itself we can get to the bottom of the most technical issues.
- Google Search Console– another great tool is Google’s own diagnostic platform Search Console (previously Webmaster Tools). This enforces a structured look at crawling, indexation and optimization issues which is always a good thing.
12. Trond Lyngbo- Senior SEO Consultant & Founder at Search Planet (Twitter)

13. Kristi Hines – Freelance Writer at Kristihines (Twitter)

- Monitor Backlinks– This tool will email you a daily summary of changes to your backlink profile – backlinks you’ve gained, backlinks you’ve lost, and backlinks that might have changed in status, such as from dofollow to nofollow. It will also help you keep an eye on your competitors so you can stay on top of new link opportunities and help you monitor your keyword rankings.
- Rival IQ– This is a comprehensive competitor research tool. In terms of SEO, you can enter all of your competitor’s domains and it will go out and find their domain authority, number of backlinks, organic search traffic, SEO titles, meta descriptions, and much more. If you have to do SEO audits, it’s a dream come true.
- Impactana– This is a tool that is perfect for those who are creating content with SEO in mind. It’s similar to BuzzSumo in the fact that it will let you find the most popular content based on social popularity. But it goes beyond that and also shows you the most popular content in terms of number of links that it gained. So when you’re in doubt about whether a certain type of content will generate backlinks, you can use this tool to find out.
14. Ilyas Teker – SEO Director at iProspect Chicago (Twitter)

15. James Reynolds – CEO of Seosherpa (Twitter)

16. Adam Connell – Founder of BloggingWizard (Twitter)

- Buzzstream– this is a rock solid outreach tool, and it works great as a CRM too. I wanted to find a CRM that was a good fit for a marketer rather than a sales person, oddly enough Buzzstream worked better than other CRM’s I tested. Also, our team at UK Linkology use it and find it helps keep everyone organized and in sync (e.g. no emailing the same contact twice).
- SEMrush– right now, this is my top-level SEO dashboard. I use it mostly for rank tracking, site auditing, and competitor research.
- Ahrefs– there’s a lot of cross over between Ahrefs and SEMrush now. I used to only use it for backlink checking but it’s keyword research/competitor research functionality is amazing now.
17. Marcus Tandler– Co-Founder and Managing Director at OnPage.org (Twitter)

not easy to name just three tools I wouldn’t able to live without in
2018.
- The first tool is a no-brainer: Google Search Console; I guess most SEOs are aware of the awesomeness that is Google Search Console data. So much valuable data to harvest – logging into GSC once a week (or at least once a month) is an absolute must for every savvy SEO.
- My 2nd tool tip is a shameless self-plug – of course, I have to mention our own software solution here : OnPage.org; With over 150.000 users worldwide, OnPage.org has swiftly become the leading technical SEO software. Auditing websites has never been easier. The TF*IDF analysis tool for content optimization is also an innovative approach for finding keyword inspiration and writing better content.
- A 3rd tool I cannot live without is Searchmetrics; Searchmetrics just offers the best data for competitive-, keyword- and social impact research. I’ve been an avid Searchmetrics user ever since its launch almost 11 years ago. The quality of Search metrics research data is just unparalleled.
18. Dan Shure – Owner of Evolving SEO (Twitter)

- Screaming Frog– Screaming Frog is the best-in-class all purpose web crawler.
- SEM Rush– SEM Rush is a data driven keyword research and intelligence tool.
- Moz– Moz has the best link metrics, Keyword Explorer
19. Pedro Dias – Managing Partner and Managing Director at apis3 (Twitter)

20. Andy Crestodina – Web strategist and co-founder of Orbit Media (Twitter)

21. Barry Adams – Founder of Polemic Digital (Twitter)

- Screaming Frog SEO crawler – This is a must have tool for those who are involved with the SEO. The tool is basically a crawler that tries to find every page and asset on your site and extracts relevant data about it.
- Majestic – The previous tools I have mentioned is all about on-page SEO. When it comes to off-page-optimization (i.e. links) you need a different tool. For link analysis I generally use Majestic and it’s a very effective tool.
- SEMrush – SEMrush is a competitor analysis tools. With this tools you can get a very good snapshot of a site’s performance in search results, and compare that to those of its rivals.
22. Mike Blumenthal- Founding Partner at GetFiveStars & Co-founder of LocalU (Twitter)

23. Sean Si – VP of Growth and Marketing for Pandora Labs . He is a motivational speaker in the morning and an SEO and analytics guy at night. (Twitter)

- SEMRush – It’s just the best tool for competitive SEO out there. And SEO by nature is competitive. After all, it’s a zero-sum game with only 10 results on the first page.
- AccuRanker – Hands-down the fastest rank tracking tool. Very easy to use and pulls data as you please.
- Screaming Frog – It’s the shiznit. Everything on site SEO and technical SEO can start and end with screaming frog. Try it.
24. Nathan Thomas – Owner of Income bully (Twitter)

- SERPwoo– This isn’t going to help you get rankings at all. It’s not going to uncover hidden, profitable keywords, but it will help you understand the movement of the search results. As long as you properly analyze the results, you can tell what is working for who, and you can also pick up on any algorithm changes by keeping a close look on the SERPwoo results. The data revealed inside SERPwoo, is pretty intense and can be overwhelming for beginners. Don’t be scared though, it’s an amazing tool.
- Long Tail Pro– This is a more popular, and common tool used by most people doing SEO. It’s a great tool that allows you to look for keyword data like search traffic, domain and page authority of your competitors, it also allows you to judge the competition before you decide on going for a specific keyword.
- AnswerThePublic– This is my favorite tool, and best of all, it’s free! It’s kind of like a keyword research tool, but it helps you generate content ideas based on a seed keyword. Using this tool you can build topic relevance across a domain which can be a necessity in SEO. I use this both for local and organic SEO.
25. Rick Ramos – Chief Marketing Officer at HealthJoy (Twitter)

26. Nick Eubanks (Twitter)

27. Steve Wiideman – President at Wiideman Consulting Group (Twitter)

28. Marko Saric – Advisor and blogger at HowToMakeMyBlog (Twitter)

29. Matthew Barby– Global Head of Growth & SEO at Hubspot (Twitter)

- Ahrefs
- AccuRanker
- LumanuApp(in beta)
30. Venchito Tampon – Founder of SharpRocket (Twitter)

31. Laura Lippay- Organic Search & Technical Optimization Lead for Netflix (Twitter)

32. Dennis Seymour- Digital Marketing Manager & Founder of Leapfroggr (Twitter)

33. Cam Garrant – SEO & Inbound Marketing Specialist at Repsly (Twitter)

34. John Short – Creative Marketer at Workable (Twitter)

35. Casandra Campbell – Internet Marketer, Growth at Shopify (Twitter)

- Keyword Planner(search volume)
- Ahrefs(competitor’s keywords) and
- Search Console
36. Jacob King – {White|Grey|Black} Hat SEO Blog (Twitter)
- http://archive.org
- scrapebox, and
- My brain
37. Jomer B. Gregorio – Founder of Digital Marketing Philippines and CJG Digital Marketing

Wrapping Up The Best SEO Tools Expert Round-Up
#1: SEMrush – (17 recommendations)
#2: Screaming Frog – (10 recommendations)
#3: Google Search Console and Moz tied with – (9 recommendations)
#4: Ahrefs – (8 recommendations)
#5: Majestic SEO and BuzzSumo tied with- (4 recommendations)
COMMENTS (37)
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Great list, What great tools for SEO collection for knowledge and in implementation. Thats an awesome set of tools, its great to see which of the experts are using which tools. I for now mostly use MOZ and SEMRush. I sure did see a number of tools here that I was not aware of. i excited to work in new tool which you have given through this blog. Let see what experience i will get.
Been using SEMrush for a long time. Finally got tired of their slow databases update. Switched to SERPstat.
My list goes like this:
Ahrefs for backlinks
Netpeak Spider for audit
SERPStat for competitors research.
I use MozBar (Chrome Plugin) and I think It is very helpful.
1. Ahrefs/Majestic – Ahrefs will pick up more links but Majestic have more user friendly interface
2. SEMrush – Traffic charts payed and organic are totally wrong (if you compare it to Google Analytics). Good for newbie analizis.
3. Pro Rank Tracker – keyword tracking nice and easy to use, updates every 24 h, actually accurate.
4. Google Webmasters Tools/Search Console – for penalty check, targeting, sitemaps, indexing.
5. Keyword Planner – Keyword Research Da!
Majestic and Google Search
I’d go:
SEMrush
Ahrefs
Ubersuggest
it is really a grate collection. Very Well Research really! I Used few of them and next to get the test of lumanu soon!
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Great article about the best seo tools